Branding and website design for a company focused on growing B2B businesses, establishing a strong brand identity and an engaging online presence.
Invincible Software Holdings (ISH) came to us as they were forming, with a clear mission: to help small, B2B companies navigate their path to growth after acquisition. Their challenge was to establish a strong, clear brand identity and a functional website from scratch. They needed a visual presence that truly communicated their role in guiding businesses towards success.
At Pendulum Design, we began with in-depth discussions to fully understand ISH's unique focus on guiding acquired companies. This led us to develop a core brand concept centred around the idea of a maze – symbolising the journey and ISH's expertise in navigating the path to success. We designed a distinctive logo that visually captured this idea.
For the website, we chose Webflow as the development platform, ensuring the design would integrate seamlessly. A key part of the website's design was incorporating subtle animations on important pages. These animations visually expanded on the maze concept, showing figures at the entrance of corridors and stairs, helping to tell ISH's story in an engaging way. Beyond digital work, we also created various marketing materials, including a branded cycling jersey that further developed the "path to success" theme from the logo, and branded mugs with a playful twist on the "ISH" name.
The result is a comprehensive brand identity for Invincible Software Holdings, featuring a unique logo, a functional and animated website, and a range of consistent marketing materials. Pendulum Design helped ISH establish a cohesive brand presence that clearly and visually communicates their core mission of guiding companies towards growth. This project showcases our ability to build a brand's visual identity from the ground up and translate it into effective digital and physical assets
Inspired by how ISH established its brand presence? If you're looking to create a strong brand identity or a dynamic website for your business, we'd love to hear from you. Contact Pendulum Design today to discuss how our expertise in branding and website design can help you achieve your objectives.