Branding and website design for a company focused on growing B2B businesses, establishing a strong brand identity and an engaging online presence.
Invincible Software Holdings (ISH) came to Pendulum with a clear mission: to help small B2B companies navigate their path to growth after acquisition. Their challenge was to establish a strong, clear brand identity and a functional website from scratch. They needed a visual presence that truly communicated their role in guiding businesses towards success.
The process began with in-depth discussions to fully understand ISH's unique focus on guiding acquired companies. This led to the development of a core brand concept centred around the idea of a maze – symbolising the journey and ISH's expertise in navigating the path to success. Pendulum designed a distinctive logo that visually captured this idea.
For the website, Webflow was chosen as the development platform, ensuring the design would integrate seamlessly. A key part of the website's design was incorporating subtle animations on important pages. These animations visually expanded on the maze concept, showing figures at the entrance of corridors and stairs, helping to tell ISH's story in an engaging way. Beyond digital work, Pendulum also created various marketing materials, including a branded cycling jersey that further developed the "path to success" theme from the logo and branded mugs with a playful twist on the "ISH" name.
Inspired by how ISH established its brand presence? If you're looking to create a strong brand identity or a dynamic website for your business, Pendulum would love to hear from you. Contact Pendulum Design today to discuss how freelance expertise in branding and website design can help you achieve your objectives.