LivingMap illustration & photo retouching case study

Illustration and photo retouching for a navigation software company, enhancing digital maps with easily recognisable landmark visuals and system mockups.

The Challenge Enhancing digital wayfinding with clear visuals

Living Map, a leader in navigation software, approached us with a clear objective: to expand their library of landmark illustrations. Their advanced navigation maps are used in mobile apps and on-site systems to help people plan journeys and find their way around complex environments. The challenge was to create a consistent series of easily recognisable illustrations that would integrate seamlessly into their existing digital maps, making navigation even more intuitive for users.

An illustration of the Meeting Place statue in Kings Cross LondonAn illustration of the Betjeman Statue at Kings Cross stationAn illustration of the M&S Bank Arena in LiverpoolAn illustration of the Liverpool Empire TheatreAn illustration of Liverpool CathedralAn illustration of the ACC in LiverpoolAn illustration of Everton Football ClubAn illustration of the Royal Liver Building Liverpool

Our Approach Expanding a visual language for seamless navigation

At Pendulum Design, we built upon Living Map's established visual style to create a new series of landmark illustrations. Our focus was on key areas, particularly in London and Liverpool, ensuring that iconic locations were instantly identifiable within the digital maps. We meticulously crafted illustrations of famous spots like the Meeting Place statue, the M&S Bank Arena, and the Royal Liver Building, making sure each one was clear and consistent with Living Map's existing aesthetic.

Beyond the illustrations, we also produced a series of Photoshop mockups. These visual demonstrations showed the Living Map system in action across various devices, including mobile phones, laptops, and even within shopping centres. This approach not only showcased the system's versatility but also significantly reduced the need for costly and time-consuming on-site photography.

A Photoshop mockup of the Living Map native app in use on a mobile phone
A mockup of the Living Map administration area in use on a laptop computer
A Photoshop mockup of the Living Map navigation platform in use in a shopping centre

The Solution Clearer maps and enhanced website imagery

The outcome of our collaboration is an expanded catalogue of high-quality, consistent landmark illustrations that seamlessly integrate into Living Map's navigation products. This visual enhancement makes their market-leading software even more user-friendly, helping people navigate with greater ease and confidence. The effective visual demonstrations also provide Living Map with powerful tools for showcasing their system to potential clients, further solidifying their position in the digital wayfinding market.

Ready to Enhance Your Digital Product?

Inspired by how clear visuals can transform a user's experience? If you have a digital mapping, wayfinding, or app design project that needs a clear and intuitive visual language, we'd love to hear from you. Contact Pendulum Design today to discuss how our expertise in illustration can help bring your vision to life.