Branding and e-commerce website design for a market-leading "sockscription" company, building a unique platform to support their monthly subscription service.
The London Sock Company, a market-leading "sockscription" business, came to us as a startup with a big vision. They needed a comprehensive brand identity and a robust e-commerce platform that could handle their unique monthly subscription service. The key challenge was to create a versatile logo that would work across various materials and a website capable of supporting their innovative business model, as off-the-shelf solutions weren't quite right at the time.
At Pendulum Design, we started by diving into the brand's essence, drawing inspiration from traditional English gentlemen's fashion. We designed a logo that felt both premium and had a playful, "tongue in cheek" quality. To ensure versatility, we created multiple logo types suitable for different uses and printing techniques, including elegant silver foil embossing.
For the e-commerce website, we developed bespoke concepts and wireframes specifically to accommodate their unique "sockscription" service. This custom approach was essential since standard platforms couldn't fully support their model. We also designed concertina brochures for post-sale marketing, promoting other products and brand ambassadors like David Gandy, ensuring a cohesive brand experience across all touchpoints.
The outcome is a powerful brand identity and a fully functional e-commerce platform that perfectly supports the London Sock Company's unique business model. Pendulum Design delivered a versatile logo set and a custom-built website that enabled their subscription service to thrive, contributing significantly to their market-leading position. This project highlights our ability to build comprehensive brand identities and custom digital solutions that drive business success.
Inspired by how we helped the London Sock Company establish their brand and e-commerce presence? If you're looking for distinctive branding, bespoke e-commerce website design, or unique print design solutions for your business, we'd love to hear from you. Contact Pendulum Design today to discuss how we can help bring your vision to life.