Comprehensive rebranding and website design for a premium travel company, elevating their brand identity and integrating seamlessly with their existing booking system.
The Luxury Villa Collection approached us with a clear need to rebrand their company. They required a fresh logo, comprehensive brand guidelines, and a new content-managed website. A key challenge was ensuring the new website seamlessly integrated with their existing third-party booking system, providing a smooth experience for both the company and their clients.
At Pendulum Design, we began by developing a custom, scripted font for their new logo, creating a tight and elegant composition. To convey a premium feel, we introduced a sophisticated bronze gradient for the master logo, while also producing flat colour variations for versatile single-colour printing. We then created a comprehensive brand guidelines document to ensure all their suppliers and partners used the new brand elements consistently.
For the website, we started with a detailed sitemap and prototype wireframes to map out the user journey. The design style was directly inspired by the new logo and brand guidelines, ensuring a cohesive look and feel. A critical part of our work was the successful integration with their existing booking system, making sure the website functioned as a central hub for their luxury offerings.
The result is a cohesive and premium brand identity for The Luxury Villa Collection, consistently applied across various platforms and marketing materials. Pendulum Design delivered a distinctive logo, clear brand guidelines, and a content-managed website that not only looks exceptional but also integrates perfectly with their booking system. We also created bespoke marketing collateral, including a custom icon set and elegant wine tags, further enhancing their luxury appeal. This project showcases our ability to deliver comprehensive rebranding solutions that are both visually stunning and highly functional.
Inspired by how we helped The Luxury Villa Collection redefine their brand and online presence? If you're looking to elevate your brand identity, design a new website, or integrate complex systems, we'd love to hear from you. Contact Pendulum Design today to discuss how we can bring your vision to life.