Rebranding and user interface design for an expense management solution, simplifying complex systems across their website, mobile app and desktop administration platform.
Webexpenses, a leading expense management solution, needed a partner to help them evolve their brand and refine their digital platforms. As the company grew, the challenge was to undertake a comprehensive re-brand that would touch various existing materials and systems. They also needed highly functional and user-friendly interfaces for their website, mobile app and desktop administration system.
At Pendulum Design, the collaboration with Webexpenses has been a long-standing journey of continuous improvement. For the rebrand, Pendulum focused on updating their original, distinctive cloud emblem logo, refreshing its font and emblem position. Pendulum also created a comprehensive brand guidelines document and master logo variations for social media, ensuring consistency across all touchpoints.
Pendulum has been involved in multiple iterations of their website design, creating page structures for desktop, tablet and mobile, along with graphical assets, mockups and product videos. A significant part of the work involved user interface design for the Webexpenses native app, prioritising high functionality and ease of use to stay competitive. The UI was regularly updated based on user feedback to ensure it remained intuitive. Furthermore, Pendulum designed the front-end user interface for their desktop administration software. Figma is used for all user interface design, which allows for a highly collaborative approach with the Webexpenses team.
The result of the ongoing partnership is a cohesive and user-friendly experience across all of Webexpenses' platforms – from their website and native app to their core administration product. Pendulum Design delivered an updated brand identity, responsive website designs and highly functional interfaces for both their mobile app and the desktop administration product. The quality of the user interface design for the administration software is particularly evident in Webexpenses' impressive client list of large blue-chip companies and high street retailers.
Inspired by how Pendulum helped Webexpenses evolve their brand and streamline their user experiences? If you're looking to rebrand, design a new website or create intuitive interfaces for complex applications, Pendulum would love to hear from you. Contact Pendulum Design today to discuss how to help enhance your digital presence.
